Interpublic Group Solution selected as Zürich’s Global Marketing AgencyNew York, 07.05.2013
Interpublic Group has announced today that it has been named as Zurich Insurance Group’s (Zurich) new global marketing agency.
The IPG solution includes an integrated Network Leadership Team (NLT) led by McCann Worldgroup, including resources from McCann Erickson, MRM and UM. The future assignment will be led by McCann Worldgroup and covers advertising, media and digital/interactive marketing services across Zurich’s segments and geographies. It is planned that the NLT will provide unified marketing services operating in all global geographies, ensuring the Zurich brand is efficiently and effectively brought to life. The parties are working towards contract signing.
Michael I. Roth, Chairman and CEO of Interpublic Group, said, “We are honored to be selected by Zurich and to have the opportunity to contribute to their business in a meaningful way globally. This kind of integrated model is one that we have championed at our company, and it’s a model that’s tailor made for a company like Zurich.”