TRUTH WELL CHANNELED
Every communication channel is an opportunity to create consistent brand experiences for people. Individually and above all, in combination. That's why we don't skip a channel.
At McCann, we help brands earn a meaningful role in people's lives. We do this by finding human-truths and communicating them in memorable ways.
This is Truth well told.
Only strong truths describe a need or a feeling that wants to be discovered. If they are also well presented, they can become part of the social culture. This is always our aim.
That's why we create effective and holistic brand experiences. From the first idea to the final implementation and content production; all of it creative, innovative, strategic and data-driven. Across all channels and touchpoints.
Our shared value system at McCann connects us worldwide. The ambition to do our best every day, with courage and kindness. For our clients and our teams.
Founded in New York in 1912, McCann has made a name for itself over the decades as a leading international advertising agency in more than 120 countries. The agency is part of the McCann Worldgroup, which has been one of the top performers in international rankings for years and has repeatedly led the way. Among other things, in the Effie Effectiveness Index as "Most Effective Agency Network in Europe" and as "Agency Network of the Year" at the Epica Awards.
Every communication channel is an opportunity to create consistent brand experiences for people. Individually and above all, in combination. That's why we don't skip a channel.
100% of our employees are human beings.
100% of our clients are human beings.
100% of consumers are human beings.
That's why 100% of what we do is about making meaningful human connections.
Let's make the new "Truth well told" real, together.
