Just as blood flows through our bodies to sustain life, rivers are the lifelines of all of us. The more we pollute them with plastic waste, the faster we poison ourselves, because plastic keeps coming back to our bodies in the form of microplastics. The CLEAN RIVER PROJECT fishes this garbage out of our waters in an attempt to protect us from ourselves. "Let's start at the beginning. By our rivers. Support the CLEAN RIVER PROJECT.”
Cinema, radio and social media are the main drivers of this campaign, which started in North Rhine-Westphalia and has been spreading throughout Germany ever since it was published.
The film ran in many cinemas in North Rhine-Westphalia and the radio spot was spoken by Hansi Jochmann – the dubbing voice of Jodie Foster.