Second chances are important. Not only for all the things you can find on eBay, but for people as well, for friendships that get difficult. For family quarrels. For real life. This is exactly what this 5-minute short film is all about. Two brothers. A car. A woman. A dispute. And everything it takes to fix a car and a relationship. Because with eBay, there’s nothing you can’t fix.
Rarely do you get a chance to make a five-minute film in advertising. But we did and got Gold and Silver at the SHOTS Awards for it. Nevertheless, this idea also exists in many short formats on all digital channels.But our approach worked right away. In the first month alone, this campaign was viewed 1 million times and created countless opportunities to increase consideration for used car parts via Instagram.