small arrow to the right
ARBEITEN

STANDING UP FOR EACH OTHER.

L‘ORÉAL.

Showing vulnerability as a man is not a weakness but a strength. The BVB men helped bring awareness to this and at the same time, grew their moustaches. Why? They’re the symbol of the Movember Foundation and thus stand for men's health and regular preventive care. Because precaution is not a sign of weakness, but smarts. Because it can save lives. L'OREAL. Supports the Movember Foundation together with MEN EXPERT.

BVB & BARBER CLUB

MEN EXPERT and the BARBER CLUB have long been partners of the Movember Foundation, then BVB came along and the three of them created a wide-ranging and committed campaign for men between the ages of 20 and 39.

From online videos in e-commerce and social media to campaigns where consumers grew moustaches, there were a lot of good ideas for an equally good cause.

Social

Snippets