If you have to tell people you’re cool, you’re probably not that cool. So, with this OPEL project, we didn’t shout about all the latest tech and innovations it had to offer the world, but let all its class-leading design and award-winning features speak for themselves. Quite literally, with the soundtrack that features on the ad, being made from all the electric sounds of the Opel Astra itself. Among other things, this unique approach to a car category cluttered with noisy and flashy advertising was awarded the Creation of the Month award. "OPEL ASTRA. Speaks for itself."
OPEL has spread this campaign through ATL assets, digital channels and dealer communication and the results, well, they speak for themselves.