Everyone knows that when you bite into something really delicious, you unconsciously start to express this good feeling through your whole body. It’s these small "moves" that were captured in the new THOMY campaign and are used as short films for many THOMY products, starting with the Naturally Light Salad Dressing.
The THOMY Move campaign was launched in Germany and Switzerland and was made for TV and all digital communication channels. Directed by McCann, produced by CRAFT.
Eat & Move. A meme born on social media was returned back to social media by THOMY. In the form of videos, GIFs and even photographs for point of sale.